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Meet Peacock, Company’s new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.
We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O.
Responsibilities include, but not limited to the following:
Develop and launch innovative, cross-functional brand and service marketing campaigns, focusing on USP, diversity (breadth and depth of) content and unique product features.
Implement clear, data-driven, actionable marketing roll-out plans and supporting tactics (multi-platform media, social, partnerships and press-worthy promotional stunts) to position Peacock as unique, timely, buzzy and must-watch.
Maximize paid (coordinating with media lead), owned and earned media to generate buzz, maximize effectiveness and drive measurable KPIs including awareness, demand, NPS, customer acquisition and usage.
Ensure messaging/tactics work across the entire funnel (on-product and off) consistently, effectively, and can be customized based on customer affinities, passions, usage behavior and point of consumption. Work closely to monitor campaign performance and optimize campaigns
Partnering with Creative Services, brief, guide, and manage agencies and 3rd party partners to develop best-in-class creative to elevate Peacock titles and the brand at large.
At least 8 years of experience in Entertainment, Digital Media, and/or direct-to-consumer marketing.
Strong knowledge of various streaming business models (AVOD, SVOD, TVOD) and extensive knowledge of the Direct-to-Consumer and/or streaming services space
Experience with building innovative 360-marketing strategies and campaigns.
Experience making data-informed marketing decisions, including reviewing and analyzing campaign performance data and optimizing creative accordingly.
Strong track record of experience interacting, working with and influencing multiple stake holders and partnering collaboratively with consumer insights, content, product, acquisition and retention marketing teams.
High degree of proficiency with Microsoft Office (e.g. Microsoft Word, Excel, PowerPoint, etc.)
At Company, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
Company’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Company will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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