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The Digital Marketing Coordinator assists the Digital Creative Team in the development of advertising strategies for ABC Entertainment Marketing, specifically focused on all prime time properties. This position provides support in the execution and implementation of all digital marketing campaigns, inclusive of all social media platforms. In addition, the Marketing Coordinator will be a key liaison between the Digital Creative Team, creative agencies, our media agency, and the broader ABC cross-functional team.
The Marketing Coordinator is responsible for short & long-term marketing deliverables, inclusive of the following duties:
Managing all creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget).
Owning the relationship and production timelines with the internal creative teams, inclusive of, but not limited to, on-air creative, design, photo, affiliate marketing.
Ensuring accuracy and excellence of all work done internally and by creative agencies.
The Marketing Coordinator will assist the Digital Creative Team with the day-to-day management of the properties. This includes:
Ideate and strategize on creative marketing executions with the social media managers.
Working with the social media team on the delivery of custom content from both internal partners and external creative agencies.
Establishing relationships with key personnel in the marketing department and other business units.
Be fully knowledgeable in the intricacies of the many various social platforms ABC supports.
Conduct research and analysis on the latest digital trends.
Work closely with our media agency to continue to find efficiencies in creative processes.
Support the Creative Team in various administrative duties, such as obtaining drive-on passes, scheduling meetings, etc.
2+ years related marketing experience with an understanding of marketing fundamentals and creative evaluation, specifically in the digital landscape.
Outstanding team player with strong interpersonal skills
Ability to prioritize and multi-task in a high-profile, high volume environment.
Detail-oriented and highly organized self-starter
Knowledge and an interest in the ever-changing landscape of digital and social media marketing
Impressive verbal and written skills
Passion for television, specifically ABC television
Overall positive energy
Bachelor’s Degree or equivalent
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