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As a part of the US Consumer Marketing organization, the Digital Acquisitions Operations Analyst role is primarily responsible for supporting Digital Acquisitions operations across all Citi managed digital sub-channels including our homesite(s), Search (Paid and Organic), External Affiliates, Display Media, and Email, while also providing strategic connectivity with Partner digital channels (Company website, Company website, etc.) More specifically, this role is primarily responsible for supporting the organization’s account forecasting, performance reporting, and budget management activities. In addition to this core function, the role also helps provide marketing execution leadership, providing oversight and coordination of cross product / cross channel marketing campaigns, from a forecasting lens. Lastly, the Digital Acquisition Channel Lead will have the opportunity to provide critical thought leadership in developing and ultimately implementing our Digital Acquisitions capabilities road map, including how those capabilities influence the team’s go forward learning agenda.
These efforts require both a strategic lens as well as the ability to provide efficient, tactical oversight to the team, regularly involving a cross functional suite of organizations, both within the US Consumer Marketing organization as well as in the US Consumer Digital organization. Beyond USCM and USCD, this role has direct input into and partnership with Decision Management, Risk Management, Finance, and Legal/Compliance organizations in order to ensure efficient operation of the Digital Acquisition channel.
In addition to the operational oversight responsibilities, the candidate will also be asked to lead, coordinate and deploy strategic initiatives that enhance marketing opportunities and capabilities across products and digital channels. In this role, the candidate will work with cross-functional teams to identify best in class digital experiences in the market place, assess our position relative to competitors and design and implement solutions to fill any gaps. This includes enhancements to digital assets and supporting the expansion of Citi’s acquisitions to new digital channels, among others.
Lead digital channel forecasting and budgeting, providing inputs to weekly, monthly and annual Acquisition processes and planning including Plan, MYF, and CCAR
Partner with digital program managers on reporting, tracking and forecasting to help evaluate program performance across all digital acquisition channels, aiding in the development of future strategies.
Collaborate with business partners to grow efficiencies and effectiveness in our acquisition channels through innovation in strategy, targeting, delivery, process and new capabilities.
Design, execute, and monitor critical channel forecasting and budget management processes and procedures.
Coordinate the ideation, cross functional alignment, and implementation efforts (strategy setting, business targets, initiative prioritization, etc) required to support the ongoing operation of the digital acquisition channel
Partner with the cross functional team in designing, developing, and implementing the critical capabilities needed to enable material, step function growth within Digital Acquisitions next year and beyond
Maintain an extreme focus on detail while coordinating the organization compliance with key regulatory controls. Audit key steps to ensure flawless execution.
Business and Technical Requirements
5+ years business experience, particularly in direct response, digital marketing
Strong familiarity with the current state of digital marketing, with ability to provide insight on future digital marketing opportunities
Experience in marketing project management beneficial
Bachelors degree required
Must be familiar with basic reporting, credit cards P&L models, and fundamental analytic tactics
Financial services industry experience preferred
Exemplary communication, presentation and influencing skills
Outstanding facilitator, able to partner with business project leads and stakeholders to brainstorm, evaluate, select and implement solutions to project issues
Promote a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and to facilitate the overall growth of the Citi Cards franchise
Excellent interpersonal, listening, relationship building and negotiations skills
Demonstrated ability to manage multiple tasks/projects simultaneously and drive solutions to complex problems
Strategic, critical, franchise thinker
Comfortable operating in a highly matrixed, complex environment
Strong sense of accountability and decisiveness in a strong work ethic culture
Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency. Candidate must be able to make fact-based recommendations to improve our overall strategies.
Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - US
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