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CRM Campaign Manager
Entertainment & Media Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Customer Relationship Management is central to Company’s global growth plan. By understanding and engaging with Company’s 100+ million active users, the CRM team will drive activation, engagement and conversion. The CRM Campaign Manager, reporting to the Global Head of CRM, will devise and manage CRM campaigns working with internal stakeholders and liaising closely with CRM analysts.
Who you are:
• 5+ years of experience in email/mobile campaign management, analytics and optimization.
• 3+ years of experience and proven track record of building strategy and planning for CRM programs.
• Experience of working with email marketing tools, and systems for delivering on other mobile channels (e.g. push notifications, SMS, in-app) including solid understanding of deliverability optimization.
• Proven experience developing multi-channel marketing plans with quantifiable impact.
• Proven knowledge of key email metrics and strategies that can increase engagement.
• Superb attention to detail, personal organization and project management abilities.
• Superior written and verbal communication skills (you'll be working with diverse internal teams to bring your plans to life).
• Experience of working in a global marketing organization preferable.
• Preferred qualification: Experience working in a mobile, gaming, or subscription-business environment.
What we’re looking for:
• Email and mobile marketing strategy expert. You have proven success creating, tracking, and analyzing the performance email marketing campaigns. You can see the big picture of how to engage customers from the point of acquisition onwards and come up with all the right messages to send to customers at various touchpoints. You’ve demonstrated the ability to stay ahead of trends and adapt to new and changing email strategies and tools.
• Intuitive understanding of customer experience. You can put yourself in a variety of customers’ shoes and speak their language. Company’s customer base is incredibly diverse, and you’ll be tasked with reaching all of it.
• Detail oriented execution machine. You’re skilled at planning, organizing, prioritizing and executing simultaneous projects and activities at once. You can prioritize high impact activities and keep complicated projects moving forward. You’ve proven your ability to work well under pressure and adapt quickly to change while keeping many balls in the air.
• Technical Expertise: You can code and automate complex variable content communications across enterprise and custom communications platforms.
• Hustle is your middle name. You thrive in a fast-paced, collaborative team environment and can drive projects forward with minimal direction. You pick up things fast and run with them, wearing as many hats as needed and jumping in to help your teammates where needed. If you need a ton of hand holding, this isn’t the job for you