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Company Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Company touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Company brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal, WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Company website to learn more!
ReachLocal, part of Company Co., Inc., is a company that values innovation, passion, and a healthy work/life balance. Our employees have a drive for success and we strive to create a thriving company culture where you'll enjoy coming to work every day! We work to help local businesses all over the nation and world reach more customers online. The company has been listed as a Best Places to Work and are a Premier Google Partner.
What we Offer:
As a part of Company Co., Inc., the nation's largest media and marketing solutions company, we offer a dynamic, community-focused environment where individuals are rewarded for exceptional performance. We offer competitive salaries and benefits, including health care, dental and vision coverage, flexible spending account, 401(k), paid vacation time, personal and sick leave, and tuition reimbursement.
About the Opportunity
ReachLocal is looking for a Client Success Manager to develop and execute on digital marketing strategies for our company’s clients. This role will formulate appropriate strategies and implementation plans, and will be responsible for the ongoing management of the client’s digital marketing plan.
The Client Success Manager will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions, and will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our client’s business needs & maximize their return on investment (advertising expenses).
Strong proficiency in customer relationship management, online search and display advertising techniques and ReachLocal proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our client’s digital marketing needs.
Build rapport with client representatives and marketing staffs through routine and scheduled interactions
Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across ReachLocal’s publisher networks to determine improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Manage client expectations, communication and performance metrics
Incorporate constantly evolving technologies and processes into the client solution delivery process
Ability to quickly master business process, marketing and technology concepts
Demonstrated expertise in customer relationship management
Mastery of key technologies and systems to manage digital marketing campaigns
Advanced capabilities to effectively manage digital advertising campaigns –Search, Display, Marketing Management Systems etc.
Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their lifecycle
Demonstrated expertise with digital marketing publishing systems & processes
Strong verbal and written communication skills
Business Process and Technology Acumen
Bachelor’s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English
2+ years hands-on experience managing online/digital advertising campaigns
Must have 3+ years of client service/account management experience.
Company Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
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