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This position requires excellent oral and written communication skills and proven sales expertise and results, as well as the ability to effectively make presentations concerning Company services to an audience. Familiarity with Company’s mission and value statements as well as its lines of business is a must.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
This position requires the candidate to: call upon, develop, and deliver services to customers and prospective customers, follow and develop a calling program in conjunction with other company personnel and alone, maintain files and statistical information and analyze information for customer development, and provide guidance to other company personnel related to business development.
Helps establish marketing goals to ensure market share and profitability of products and/or services.
Executes marketing plans and programs, both short and long range, to ensure the sales/profit growth and expansion of company products and/or services. Strategies included customer retention and acquisition.
Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Establishes seminars and educational programs for internal and external customers.
Evaluates market reactions to advertising programs, merchandising policy, and product packaging/distribution to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
Conducts marketing surveys to evaluate consumer/customer attitudes toward services and products; develops techniques necessary to obtain, analyze and report data.
Ensures that daily deliveries to customers and internal destinations are completed on time and without error.
TRAINING & EXPERIENCE:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:
Must be able to pass mandatory drug test
BS or BA in Business Administration preferred.
Marketing major or equivalent major or experience.
Five years professional marketing and/or business management experience.
Proven track record of leadership and people development.
Demonstrates a business and personal philosophy consistent with Company’s core values and mission statement.
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