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Associate Director, Strategy
Advertising Industry Company
Seattle, WA, United States
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Description
The POSSIBLE Associate Director, Strategy will combine research and strategic thinking, and turn it into ideas and innovation for new and existing client relationships. You should be passionate about the digital space, have an understanding across new and emerging marketing channels (with a focus on social and mobile), and have an innate curiosity and drive to find compelling consumer insights. The ideal Associate Director, Strategy is a respected leader, strong collaborator, great presenter, and motivates teams and clients forward with ease. We’re looking for someone who is excited to set plans and strategies for clients, finding new and interesting ways to understand the consumer and bring fresh ideas on how brands can come to life.
Responsibilities:
• Work with clients to define business/brand goals and develop strategies across traditional and digital channels based on consumer insights, trend analysis and business objectives.
• Work closely with the Account Director and cross-functional leads to provide strategic direction across the brand’s ecosystem (web, email, social, mobile, etc.).
• Understand the key trends that drive consumer behavior and affect the way that brands communicate – always living at the intersection of brands, culture and creativity.
• Compile/conduct research for client teams as needed, which may include competitive data, emerging opportunities, and consumer insights.
• Advance POSSIBLE’s marketing capabilities by identifying trends, understanding the competitive landscape and crafting innovative programs.
• Responsible for representing the strategic planning group at POSSIBLE to clients and other agencies in meetings and leveraging our offerings to solve client problems across the digital space.
• Oversee or execute on key strategic deliverables for client & team; including execution of the creative brief in partnership with the Creative Director and Account Director.
• Provide thought leadership within our industry, for our clients, and for the agency.
Skills and experience:
• 7-10 years overall experience, including digital marketing and traditional planning.
• Excellent written, verbal and presentation skills - able to work in an autonomous environment.
• Passionate about marketing and digital strategy.
• Must be a highly collaborative team player with experience working with large, global brands.
• Experience working with VP-level clients and across entire organizations.
• Able to craft compelling strategic stories from a variety of qualitative and quantitative inputs.
• Comfortable working with creative, account, media, and analytics teams.
• Bachelor’s degree with Marketing or Business-focus preferred.
About us:
POSSIBLE is a creative agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company.
By design, we are visionaries, innovators, and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.
POSSIBLE is a WPP Digital agency.
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