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At Company, quality is in our roots and we’re on a mission to honor this rich heritage. With an unwavering focus on our customer, we strive every day to deliver a unique and welcoming experience, whether in our stores or online. Our three global brands, Company, abercrombie kids and Hollister Co., are the embodiment of our passion for the incredible product. At the heart of it all is our amazing 500-acre campus, nestled just outside of Columbus, Ohio. With an open workspace, inspiring views, and even a place to gather as a team around the fire pit, our Home Office fosters a diverse and inclusive culture that consistently seeks the input of our associates and focuses on the future. We are looking for leaders, visionaries, and creatives who are willing to roll up their sleeves and write the next chapter in our brand’s legacy.
The Customer Marketing Analyst is responsible for analyzing customer data and campaign results, including transactional, demographic, behavioral, and market basket data, and transforming them into meaningful and actionable insights and recommendations to drive customer value, engagement and retention.
What will you be doing?
Analyze customer file, loyalty program performance and campaign results to develop insights and recommendations to drive business strategy and marketing effectiveness
Communicate and present findings and conclusions to stakeholders in non-technical language
Produce monthly customer scorecards to report on KPIs, identify ongoing trends, diagnose drivers for growth/decline and recommend opportunities for improvement
Ideation, development, execution, and optimization of marketing campaigns designed to reduce deactivations, drive loyalty and increase revenues
Identification of target audiences by working cross-functionally with other teams and agency to gather insights which will improve targeting efforts and generate buy-in for targeting decisions
Coordination with cross-functional and vendor teams to ensure flawless marketing campaign delivery; including database targeting & data quality, legal, accounting, etc.
Ensure all campaigns are set up and executed according to appropriate specifications and rules
Establish and track ongoing success metrics for various customer marketing initiatives and relate them to return on investment
Ensure that disparate customer marketing projects are linked in terms of data, processes, skills, and deployment methods
Identify & resolve data quality issues within customer database
What will you need to bring?
Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems or related field required
1-2 years SQL required, SAS a plus
1-2 years of customer marketing database experience with a successful track record, either in-house or at an agency/consultancy ideal
Strong analytical skills, data interpretation, and problem-solving skills
Strong written, verbal and interpersonal communication skills
Excellent attention to detail
Ability to work under pressure to tight deadlines
Ability to work independently and efficiently with minimal supervision
Strong project management and inter-departmental coordination skills
Highly motivated with ability to thrive in a fluid and demanding environment