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The Assistant Director's primary responsibilities will revolve around the oversight of Company Housing and Food Services’ Housing and Residence Life marketing efforts. They will manage the day-to-day direction of publicity, campaign management and social media exposure. Building relationships with the Housing and Residence Life directors and staff also is a vital role to the position. They will at times design and create marketing materials (e.g. promotional flyers, signage, digital graphics, etc.) and be involved with the hands-on work associated with promotional development (e.g. updating Facebook pages, tweeting, working housing fairs, presenting to current or potential students etc.). They also will supervise student interns.
In addition to the management of Housing and Residence Life marketing, the Assistant Director could be assigned to similar tasks supporting Food Services and other departments within University Operations, at times.
Assist with the further development of communication plans and additional larger campaigns
Develop and manage marketing plans for on-campus housing options
Maintain communication with Housing and Residence Life directors and staff about campaign statuses and results
Plan for long-term development and growth of Housing and Residence Life initiatives
Occasionally craft media responses and releases
Manage Housing and Food Services' social media presence
Plan and handle specific short-term tactical work for Housing and Residence Life (research campaign planning, event management and writing)
Produce creative pieces as needed
Monitor budgets and profitability
Supervise student employees, including hiring, firing, training, and evaluating performance
Prepare status reports for direct supervisor and others
Required Education: Bachelor’s degree OR an equivalent combination of education/job related experience; AND:
18 months marketing account management experience
Programs/Software - Microsoft Office proficiency required
Strong working knowledge of Adobe CS programs required
Strong working knowledge and previous professional work experience in social media platforms
Strong writing and editing skills along with strong working knowledge of AP Style
Must be able to communicate well and build rapport quickly with students, faculty and staff
Must have strong initiative to solve problems.
Valid driver’s license for off-site and Company promotional events.
Advertised Physical Requirements:
Must be able to climb, crouch, pull, push, engage in repetitive motions, grasp, walk, feel, touch, speak, including expressing oneself or exchanging information with others; see, including color, depth perception and clarity, and hear including receiving detailed information orally.
Ability to lift objects less than 15 pounds.
Bachelor's degree in Public Relations, Advertising or Marketing
Writing, editing and proofreading experience
Social media management experience
Experience with broadcast production and editing (photography, videography)
PR/Advertising agency experience
Web development and content management experience
3-5 years marketing account management experience
2-4 years supervisory experience
Position is directly supervised by the Director of Marketing and Communication.
Special Instructions: If you are selected as a final candidate for this position, you will be subject to The Company Campus Tuberculosis Testing policy.
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