Job Details – this job has expired, please see similar jobs below
Company Asset Management is a leading investment manager of choice for institutions, financial intermediaries and individual investors, worldwide. With a heritage of more than two centuries, a broad range of core and alternative strategies, and investment professionals operating in every major world market, we offer investment experience and insight that few other firms can match.
A clear focus on managing client assets and delivering strong risk-adjusted returns
More than 1,100 investment professionals providing strategies spanning the full spectrum of asset classes, including equity, fixed income, cash liquidity, currency, real estate, hedge funds and private equity
Leadership positions in the U.S., U.K., Continental Europe, Asia, and Japan
Company Asset Management is the marketing name for the investment management businesses of Company Chase & Co. and its affiliates worldwide.
We are seeking an exceptionally talented Americas Head of Demand Generation & Performance Analytics to manage and execute programs across paid, earned, and owned channels. Applicants must have demonstrated expertise in acquisition marketing - ranging across search marketing, digital display advertising, owned and operated channels, and social media marketing.
The successful candidate is an experienced manager in developing a sales & marketing funnel, aligning & contributing to sales, and executing on high-impact opportunities & tactical marketing programs that are on-brand, engaging, innovative and results-oriented.
Success in this role requires a strong bias for action, and the ability to execute daily at the highest level. Having a strong analytical foundation is required. The successful candidate understands marketing technology, automation, and CRM systems along with partnering with BI in maintaining and improving lead databases, scoring, and segmentation to support execution. This is an opportunity for the right candidate to optimize and elevate demand generation by working successfully with regional marketing managers and stakeholders to generate results through strategic, meaningful marketing engagements.
In addition to executing a variety of programs, the candidate will demonstrate strong and organized budget management skills and the ability to collaborate across functions to ensure positive outcomes for all assigned responsibilities.
Drive optimal lead flow, follow-up and growth; develop, optimize, and execute a demand generation strategy that drives pipeline and creates sustainable results at scale via key channels to improve KPI's and outputs in partnership with regional stakeholders, Business Intelligence and Marketing Specialist areas.
Lead and advise the Americas digital marketing teams and share best practices and plans
Own the client digital journey. Working closely with BI, manage and optimize lead scoring and nurture models that align and perform above benchmarks
Implement inbound and outbound campaigns incorporating email marketing, SEO/SEM, social, web, display, live/digital events, etc. Identify and test new growth opportunities across segments/channels
Measure performance and drive results. Work with the VP of Analytics to establish agreed upon KPIs for programs. Determine forecasts and track performance to deliver on expected outcomes, determine ROI, and prioritize resources. Own and share the analysis and reporting of these efforts
Know the business. Gain a deep understanding of the JPM AM value proposition and messaging to amplify the brand and product positioning. Demonstrate commitment to generating sales; partner with the Business, CMOs and BI to ensure continued alignment and enablement
Collaborate with other team members across the organization so that strategy, messaging, branding and execution are consistent and coordinated
Implement and execute campaigns across multiple channels and re-marketing
Analyze performance of campaigns always identifying new areas for improvement
Work with a variety of internal stakeholders (experience strategy, content, taxonomy, product, marketing insights, brand) to ensure strategy is widely known, and key messaging is constantly updated and optimized
Oversee the team that executes campaign management across email, social, content syndication, website, SEO/SEM and support events and other activities that require digitization support
Oversee the management of email campaign management via preferred tools such as the Salesforce Marketing Cloud or Marketo
Lead, motivate, and mentor. Actively develop the skills of direct reports and support cross-functional team members
Partner to drive content development, including analyzing effectiveness of all creative approaches with the UX functional areas
Drive attention to detail across all channels, optimizing performance as well as the end-to-end strategy
Leverage data to analyze and optimize programs developing insights and recommendations to Marketing leaders owning campaigns
Strong analytical approach to acquisition funnel metrics measurement and campaign performance reporting on progress against goals and relevant marketing metrics.
Manage and maintain relationships with external vendors and agencies
Aid in the development of test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results.
Demonstrated experience in disruptive marketing techniques like account-based marketing, growth marketing, etc.
Deep understanding of the evolving analytics world on both the demand side (how people/companies are using technology) and the supply side (emerging technologies)
Excellent relationship management skills with ability to build rapport, influence, and deepen relationships with cross-functional team members
Proven experience running and optimizing campaigns across multiple digital channels
Expert knowledge of nurturing and growing a client base
Excellent knowledge of PPC, Search marketing, SEO, Paid Social, Email & CRM, and programmatic
Demonstrated ability to effectively manage and optimize acquisition marketing budgets
Strong analytic and quantitative skills - ability to use data to develop and optimize marketing programs
Comfort in working with senior leaders and executive
Ability to straddle the divide between strategy and execution
Expertise in building integrated marketing programs from the ground up
Intellectual curiosity, drive; self-starter
Excellent verbal, interpersonal and written communication skills
Bachelors degree in Marketing, MIS, BS or equivalent experience
Minimum of 5+ years of progressive marketing experience in B2B technology of acquisition marketing & performance analytics experience
Knowledge of the MarTech landscape and proficiency with marketing tools/technologies such as: Marketo, Adobe products, SFDC, Google Analytics, DCM, DSPs, DMPs, Datorama, VIQ, IAS, etc.
Sign up and search through 92,912 curated jobs in the Finance & Investment Edition: