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Founded in 1992, Anthropologie (Company website) operates more than 175 retail stores in North America and Europe, and ships to over 100 countries worldwide via our ecommerce channels. We cater to fashionable, educated, and creative women between the ages of 28 to 45, who desire an inspirational shopping experience. To that end, we are committed to exceeding her expectations in unexpected, delightful ways. Our unique product assortment includes women's apparel and accessories, home furnishings and décor, gifts, beauty, and found objects. Our mission is to provide our customer with an unimagined experience.
Director of Digital Marketing
The Associate Contact Strategy Manager will manage the long-term strategies and projects related to Anthropologie’s email and app marketing channels. This individual will be responsible for the high-level strategy, implementation, execution, and reporting of all email and app marketing campaigns. This includes setting the channel strategy, overseeing the monthly email calendar, analyzing results, strategizing and executing next generation campaigns (Triggers, dynamic imagery, etc.), creating standard processes for email testing and reporting, being the brand’s primary contact with ESP, and managing a team of three.
The Associate Contact Strategy Manager will work with a variety of teams including Digital Marketing, Ecommerce, Database Marketing, Merchandising, IT and Creative to ensure that Anthropologie’s emails are executed flawlessly and efficiently. The manager will oversee an email analyst, email specialist, and email assistant who manage the day-to-day operations, execution & reporting of Anthropologie’s email marketing programs. This role will also keep the company current on best practices in regard to data capture, segmentation, analysis, and emerging trends.
Manage email and app marketing campaigns end-to-end, including planning, targeting & segmentation, set-up, testing, execution, reporting and optimization.
Oversee messaging cadence & frequency for all promotions & brand initiatives across email, app & site.
Support campaign execution and analysis from the Email Assistant & Email Analyst.
Set the monthly strategy for creative and merchant teams to ensure a balanced email program that supports all lines of Anthropologie business,
Improve segmentation of the email program through database analysis and strategic planning.
Create email reporting dashboards and custom reports analyzing campaign performance to provide actionable recommendations and deliver continuous improvements to the email program.
Champion continuous advancement of our email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders: development teams, designers, business teams and more.
Identify and implement strategic email initiatives to acquire and re-engage profitable new and existing customers, including, but not limited to list onboarding programs, triggered messages, and preference centers.
Manage relationship and serve as primary point of contact for email marketing vendor.
Must have prior experience with Cheetahmail, Responsys, ExactTarget, or similar ESP
Previous experience with A/B and multivariate testing
Strong HTML and CSS skills
Previous experience with a CRM database or campaign management system preferred
SQL experience preferred
Experience with Coremetrics, Omniture, or Google Analytics is strongly preferred
Interest in web analytics, customer lifecycles, and triggered marketing campaigns
Ability to work in a fast-paced environment on multiple projects
An understanding of the Company website customer and brand identity
Bachelor’s Degree in Marketing, Business, or a related field.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
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