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111 W Monroe - 115 S LaSalle
Job Family Group:
Data Analytics & Reporting
BMO Harris Bank is seeking a Analyst, Campaign Analytics & Measurement in downtown Chicago, IL. This position will support customer contact strategies and direct marketing initiatives for Personal & Business Banking by providing analytical insight of marketing campaigns to leadership.
We are looking for a strategic thinker that will play pivotal role in the design, development & execution of marketing campaigns. The incumbent will conduct advanced statistical analysis to identify trends, variations, patterns, and insights relating to campaign analysis & measurement to drive profitable growth for the business
So if you have a strong statistical modeling expertise, like to work in a start-up mode and have a long term orientation, join us to make meaningful difference in the lives of our customers, the community we serve in and the company.
What will you be doing:
Develops analytical solutions to understand, analyze, and synthesize requirements, goals and objectives related to Marketing campaign and business objectives to enable high-quality, fact-based business decisions to drive superior Customer experience & profitable growth. This position will drive customer contact strategies and direct marketing initiatives by providing analytical insight of marketing campaigns to leadership.
Designs, develops, and implements innovative analytical solutions on targeted marketing campaigns
Establishes and maintains effective performance tracking of campaigns; identify improvement opportunity, form hypothesis, proposes, designs and implements tests to drive strategy enhancement and optimization.
Leverage data to identify meaningful campaign opportunities by analyzing customer, products & channel
Builds self-serve analytics capabilities, reports & dashboard using tools like Tableau to effectively communicate data driven insights to users for a variety of audiences e.g. visualization solutions of data into reports, graphics, Dashboards to illustrate facts, trends, and insights.
Build Strategies & Design Experiment & conduct A/B testing to prove or disprove hypothesis
Measure the effectiveness of campaigns leveraging techniques like ANOVA, ANCOVA, T-test
Gather requirements, develop campaigns, obtain solutions document requirements sign off, interface with business partners from different channels of the campaign
Utilize campaign design methods and tools such as UNICA
Build strong relationships with internal and external partners
Demonstrate effective project management skills and the ability to lead small scale campaign initiatives within a cross-functional team environment
Assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner.
What are your qualifications::
Possesses a university degree in mathematics, statistics, behavioral economic, econometrics, engineering, computer science and/or physics, (Masters preferred)
<2 years of experience in Data Science, Credit Risk, Fraud Risk, Marketing Analytics, Optimization, Operations Analytics, Modeling or related field
Strong experience within data preparation, data analysis, and statistical tool sets including but not limited to Spotfire, Tableau, SQL, SAS, R, Hive, Python, MATLAB, SPSS
Deep understanding of statistical techniques like ANOVA, ANCOVA, T-test, Regression, Decision Tree
Experience working with relational databases, Business Intelligence (BI) User Interfaces and programming languages
Collaboration & team skills - In-depth.
Analytical and problem solving skills - In-depth.
Influence skills - In-depth.
Data driven decision making - In-depth.
Verbal & written communication skills - In-depth.
We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
We’re here to help
At BMO Harris Bank we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO Harris Bank team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at Company website.
BMO Harris Bank is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO Harris Bank N.A. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
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