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Director - Marketing Operations
Netflix
Beverly Hills, CA, United States
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At Netflix, we are shaping the future of global entertainment because we believe there is a better way to watch. Our marketing is focused on creating consumer demand for Netflix and we do this by promoting our original, exclusive content. Our goal is to create cultural events with each new release.
Over the past few years, the volume of marketing assets going through our marketing operations team has increased dramatically as a result of global expansion, the increased volume of original and our focus on digital marketing. Today, our global marketing team produces more than a thousand creative assets per month as we localize and iterate campaigns for local use. To support this growth, our marketing operations team requires an experienced Director to lead the team.
Reporting into the CMO, the Director of Marketing Operations will be responsible for managing the day-to-day workflow and processes that support our growing Global Marketing efforts. This individual will be responsible for fielding challenges from regional and other internal stakeholders and working with the Advertising Technology, Engineering, and External Teams to find global, efficient solutions for our marketing needs. This individual will serve as the glue between regions and the go to for all international production related challenges. This role finds ways for the right ideas to scale globally.
We're looking for someone who has...
• A global perspective on digital production to drive as much toward global formats as possible
• A strong blend of creative and production prowess
• Thrived in a fast-paced environment with frequent changes and can juggle shifting priorities with ease
• An entrepreneurial mindset as we expand into new global markets
• An innate curiosity with an inclination to solve new problems and learn new skills in order to succeed
• Strong business acumen with the ability to think strategically, while being detail and execution-oriented
• An agile, goal-oriented personality, is driven to succeed and is always up for a challenge!
This person will...
• Serve as primary internal and external point of contact for all global initiatives and Digital Production efficiencies across Originals, Brand, Content Marketing, etc.
• Be responsible for vetting production capabilities of our agency partners
• Work to make recommendations as to whether or not additional Production Agency (or internal creative) support is needed (in instances where the agency of origin is not equipped)
• Build relationships with external digital agency partners for production needs and continue to evaluate and (potentially) activate hiring internal resources to become more self-sufficient in the digital production process
• Own day-to-day communications and escalations with all external production and ad serving affiliates in order to efficiently manage digital production and dynamic initiatives
• Effectively gather and communicate priorities to ensure teams are aligned and product road maps mirror internal needs
• Provide strategic consultation for dynamic campaigns, including (but not limited to): reporting considerations, test implementations, best practices, set-up, and execution
• Support product development and launches to ensure that the feedback loop is consistent
• Partner with Ad Technology team to identify needs that will increase scale and efficiency
Essential qualifications:
• 8+ years of marketing experience, preferably within the Entertainment industry (network, game publisher or studio environment). Experience at agencies is also welcomed
• Has managed a team in a fast paced environment
• University Degree, Post Graduate qualifications preferred
• Expert knowledge of marketing workflows and demonstrable experience with vendors to establish best practices